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Founder of KumaDesign, Nobuko Nagaoka and partner Pam Spence have worked together for over nine years. Although they’ve won hundreds of awards for marketing and creative excellence, they don’t let their drive interfere with their sense of humor. As creative leaders at CM Partners and FCB, they established the “Princess/Queen” rule, and alternately switched titles (and princess/queen coffee mugs) to establish who ‘ruled’ specific projects. Although they’ve retired their tiaras, they continue to provide breakthrough creative services.
The Power of Two:
As a team, Pam and Nobuko deliver strategic, compelling creative. Whether they’re building brands, driving results or both, they’re always raising the bar. The two have experience in all media; from broadcast and online, to print, collateral and direct marketing.Check out their work and see what you think. That way, the next time you need a powerhouse creative team for a special project or new business pitch, you’ll know whom to call.
Put Their Expertise to Work for You:
As a team (and individually) Pam and Nobuko have created award-winning work for a broad range of industries— from healthcare and packaged goods to the fashion and trucking industries. They developed B2B campaigns that helped Life Fitness and Heller breathe new life into their brands; created a multi-media consumer campaign for Midas that delivered a double-digit response rate, and brought the beauty of Colorlab Cosmetics to life.
Need Individual Work?
If you need design work, contact Nobuko. If you’re looking for a writer, contact Pam.


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